Goodwill Awards

Goodwill Award

The UBSSL Goodwill Awards recognizes and celebrates individuals, organizations, and corporations for their charitable acts in response to the humanitarian needs of Sierra Leoneans.

The primary purpose of the UBSSL Awards is to inspire the community to participate in the efforts of helping the poor in Sierra Leone by delivering a message of hope that will lift spirits and touch hearts. Through live footage, the Awards showcase the challenges and accomplishments of individuals, humanitarian organizations and related groups whose commitment has significantly uplifted and given hope to many underprivileged in Sierra Leone. The Awards also celebrate individual career achievements and community service. The emphasis is to bring communities and businesses together to continue their commitment of helping people in need.


Candidate(s) can be considered for multiple award categories below. If you receive an invitation letter to apply, you were identified as a prospective candidate by the nomination committee. Please provide us with the following information regarding your past and present humanitarian assistance to Sierra Leoneans.

  • Type of work you and/or your association are involved in: such as school renovations, roads, water, farming, medical equipment, book donations, computers, cash, family adoption, home construction, medicines, bicycle etc.
  • Budget for the programs involved in Sierra Leone
  • Number of people sponsored for trips to Sierra Leone
  • List of your projects and contacts in Sierra Leone for verification, if available
  • Brief summary of progress made

If  you or your organization wishes to nominate an individual – or your major donors – with outstanding service or commitment in helping Sierra Leoneans in need (Philanthropist, Minister, School Teacher, Doctor, Mechanic….) kindly fill the award nomination form for consideration.


UBSSL Goodwill Award recipients are selected from a pool of nominated candidates. The selection is based on a combination of factors and covers a wide range of areas of accomplishments and contributions to humanity. The award categories are as follows:

Community Leadership Award: This award is bestowed on an individual with an inspirational career accomplishment and lifelong devotion to Sierra Leonean community service.

Sierra Leonean Jewel Award:  This award is bestowed on an individual with an exemplary career accomplishment and a demonstrated inspiration for others to follow _ a source of joy and pride to the community and country of Sierra Leone.

The Goodwill Ambassador Award: This award is bestowed on individuals, organizations or corporations with a remarkable commitment to the plight and progress of the poorest of the poor in Sierra Leone. Screening of candidates is based on their humanitarian effort and commitment.

Thy Brothers’ Keeper Award: This award is bestowed on an individual’s contribution, representation and work or sacrifices for the advancement of Sierra Leone at large.

Awards will be presented to the successful nominees in all four award categories at our Annual Dinner and Dance Fundraiser to celebration of Sierra Leone’s Independence Anniversary on the 3rd Saturdays in April.  Award recipients will be featured on the UBSSL website and various UBSSL publications.

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